Communication policies on organic products market

Communication policies on organic products market

Blog Article

The main objective of this article is to analyze the promotional communication on OP (organic products) market, considering some aspects of the announcement, eco-label, message, Camera Accessories advertising, sales promotion, public relations and participation in fairs and exhibitions.It is based on the investigation of secondary sources of specialized literature regarding promotional communication techniques used in the market of organic food products.The paper highlights that implementation of several promotional communication strategies is vital in terms of raising people awareness in OP market.It Drawing explores factors that determine the success or failure of a promotional communication campaign in OP market as well.